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McDonald’s 1-2-3 Menu – What’s Wrong With This Picture?

mcdonalds 1-2-3 menu

In my email this week I received an ad for McDonald’s new 1,2,3 Dollar menu. Proudly advertising lower-priced offerings from $1 to $3 I scrolled through the email and saw some of the menu offerings (below). But what’s wrong with this picture?

mcdonalds 1-2-3 menu

Um, yeah. Where’s the $1 item? Well, turns out McDonald’s probably didn’t want to highlight the fact that there’s nothing really new for a buck. Here’s the breakdown:

$1

  • Cheeseburger
  • McChicken
  • Sausage Burrito
  • Any Size Soft Drink

$2

  • Bacon McDouble
  • 2pc Buttermilk Crispy Tenders
  • Sausage McGriddles
  • Small McCafe

$3

  • Triple Cheeseburger
  • New Classic Chicken Sandwich
  • Sausage McMuffin with Egg
  • Happy Meal

So, some new pricing on some old stuff but the dollar items are the same ones they’ve been for a while. OK, fine. But if you’re going to advertise a $1 to $3 menu then it’d be nice to include a mention of what you can get on the lower end.

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