This door hanger arrived on my front door last week. I am sure it doesn’t look like much here online, but at 16 inches long, full color, rigid cardstock, this is one impressive ad for bacon.
I have to say, it’s working. And I am not an expert in different types of bacon and don’t really know whether to be impressed by “Applewood Smoked” bacon. What does that even mean? i’ve seen the term popping up all over, including in non-fast food burger menus at Ruby Tuesday and the like. Is this a truly high-end bacon worthy of a high end ad campaign, or a fancy but meaningless term like “Corinthian Leather?”
Maybe it’s most effective because the high quality extreme closeup photography is so good you can almost hear the bacon sizzle.
But wait, there’s more. Two coupons on the bottom back of the card:
+ One for a free Bacon, Egg and Cheese Biscuit Sandwich with drink purchase
+ One for a Bacon Mornin’ Melt Panini with drink purchase
Oh Wendy’s. You had me at bacon.