Take a look at this ad below, posted in the drive-thru lane at my local Del Taco:
Can you tell what they are selling? At first glance, this looks like three deluxe tacos for $1. But then I saw the word “more” and noticed the fine print below (very fine when viewed from my driver seat) “than 3 regular tacos.”
OK, so now I think I get it. I have to order THREE deluxe tacos and I will pay $1 more to upgrade those three tacos to Deluxe. Weird. I have to order three? OK. Now that I understand, can I order them now? UM, no. Look closely at the other corner of the ad:
Really Del Taco?! I can only get this deal on three tacos, ordered between 3-11pm on Taco Nights? What is Taco Night, anyway? I thought that was Tuesday and Thursday. In fact, that is what your website says too. So, let me get this straight, Del Taco. You made a special ad that is soooo specific that it only applies to a certain number of tacos ordered within two eight hour windows during the week? Couple this with the prominent highlighting of Tyson on your chicken posters and I have to question your recent marketing decisions.