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FastFoodSource Reviews

Clever Minions Tie-in At McDonald’s

mcdonalds minions tie in

I know it’s late getting this posted, but I’ve been meaning to share a clever fast food promotion at McDonald’s for the movie tie-in with Minions. Look at the menu board above. Note, the minion characters all over. What is the guy under the menu holding? A Big Mac. Now, what is missing from the pictures on the menu above? The Big Mac! Clever! Here it is close-up:

mcdonalds minions tie in

He stole the Big Mac. That is great. Very subtle, smart advertising synergy between the food and the movie.

Nice work, McDonald’s marketing team! 

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