Arby’s is promoting the Reuben during the month of March. And from March 15-17, everyone enjoys a buy one, get one promotion.
But Arby’s isn’t stopping with a usual promotion. Instead, “Arby’s “Rebenville Challenge” invites U.S. cities to issue an official city council proclamation declaring the renaming of their city to “Reubenville” for the month of March, and the name change must be documented on the city limits sign. The first city to complete Arby’s “Reubenville Challenge” will receive up to 5,000 coupons for complimentary Arby’s Reuben sandwiches for their citizens.” Cities interested in taking Arby’s up on this strange challenge must email their entries by March 31 to ArbysReubenville@hunterpr.com.