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Arby's is rolling out a "brand re-launch" and new advertising campaign this week.  The theme is freshness, and the theme is all over the place.  The updated logo combines a more modern typeface with exciting Photoshop touches like bevel and lighting effects for a 3-D look.  Oh, and there is that funky apostrophe that looks like a little DVD (or shiny vinyl record if you are old like me.)

A series of commercials accompany the launch.  I was sent a preview of the new spots, the first of which features retired New York detective Bo Dietl uncovering the truth that Subway sandwich meat is sliced at remote plants and then trucked in, while Arby's meats are sliced in the store.

arbys bo dietl

The implication, of course, is that meat sliced in the store is fresher than meat sliced elsewhere.  I suppose that is a logical leap, but I don't know enough about what slicing meat does to "freshness" to say for sure.

The second commercial spotlights the Grand Turkey Club.  Gaze upon its splendor:

arbys grand turkey club

I'll review this sandwich in a future article.  In the mean time, my cowboy hat's off to Arby's (or is that now arby's with a little "a"?) for a clean change that keeps with tradition without alienating fast food fans.

I am really starting to like Five Guys.  At first, I was thinking "eh, it's a good old-fashioned burger" but now that I have had it a few more times it is really starting to become addictive.  And that is dangerous, because you can load up on all the toppings you want for the same price.  One thing I have learned: I am happy with the single burger, but it is unmanly to have to order a "little" hamburger.  Can't they call it something else?  Like a "One Guy?"

And now, for your salivating pleasure, some gratuitous burger shots:

I am getting hungry

Oh man!

Greasy, yes.  But oh so good.

We have an all new look for FastFoodSource.  There were some behind-the-scenes changes coming that provided a technical reason for me to make some changes.  But this only gave me a reason to really make some improvements, including:

  • - Better navigation (fun pulldown menus at the top of the screen)
  • - Cleaner look
  • - Improved performance on mobile devices and templates
  • - "Lazy load" graphics for faster page loads, images appear as you scroll

Thanks to the good folks at Shape5 for the super sweet template.  There will be more tweaks in the upcoming weeks, but we'll continue to publish at least one new article every Monday, as we have been this year.  I hope you like it!

tommys logo togos logo

OK, we are trying the experiment where we bring back the menus, only as photos instead of text.  This will make uploading newer menus a bit easier, although there is still no guarantee I will get around to frequent updates of every chain.  Here is the menu for Tommy's, found in the normal Tommy's restaurant page.

And, just for fun, here is a glorious shot of my most recent chili-cheese dog, no tomato.


Also, I have added a scan of the Togo's menu here.  It is rare that I get over to Togo's, but there aren't any near me.

Let me know what you think of the new online menus!

First off, as you know, FastFoodSource is not a nutrition website.  However, as fans of fast food, we do report on nutritional information from time to time, especially when an announcement like this one comes along.

By now you may have heard that, beginning this week, McDonald's restaurants across the USA will begin adding calorie information to their posted menus.  You can read the actual press release here.  Frankly, this is not news, as a lot of states have already begun mandating this information and I see it on menus more and more as I travel.  What is interesting is the prospect that McDonald's will be able to drive an industry-wide change before every state gets to mandate the same rules.  This way, McDonald's takes the lead, looks proactive, and all the other chains will likely have to follow.  Shrewd move, McDonald's.

It will also be interesting to see what changes on the McMenu.  In the press release they say "To make nutritious choices more convenient and accessible, McDonald’s revealed plans today to test foods that would increase the number of wholesome choices on its menu."  This is the area we here at FastFoodSource will be watching in the upcoming months.  Will there be halfhearted nods toward nutrition like salads that, when loaded with fried chicken strips and heavy dressing could actually be less healthy than a burger?  Or will there be more attempts at true diversification into the healthy food arena?  They say the latter.  According to the press release:  "more seasonal fruit and vegetables options" and "additional produce side options and grilled chicken choices" among other steps.

The final question is, even if McDonald's makes these changes - will they stick with consumers?  Will people snap up McWraps and cucumbers?  I don't think people go to McDonald's for those things.  But who knows?  Only time will tell.

I just find this appropriate.

What is Fast Food Source?

Providing fast food blogs, menus, locations and other information for over80 major chains

Since 2000, Fast Food Source has been the premier independent site dedicated to fast food lovers, offering fast food restaurant menus, and nutrition information, as well as fast food blogs, articles, forums, and fast food industry news. We offer fast food location information for over 50 cities and more than 80 fast food chains.

Recent Fast Food Restaurant Menu Updates

Culver's menu (09/27/17)

The Habit menu (7/31/17)

McDonald's menu (7/31/17)

Dickey's Barbecue Pit menu (7/11/17)

Rubio's Menu (7/7/17)

Capriotti's Menu (6/1/17)

Jack in the Box menu (8/22/16)

Original Tommy's menu (8/12/16)

Portillo's menu (6/29/16)

Zaxby's menu (3/8/16)

Arby's menu (2/16/16)

Burger King menu (2/16/16)

El Pollo Loco menu (2/16/16)

Taco Bell menu (2/16/16)

Wendy's menu (2/16/16)

Schlotzsky's menu (8/4/15)

Pollo Tropical (5/28/15)

Cosi (5/5/15)

Someburros (4/3/15)

Chik-fil-a menu (2/19/15)

Filibertos menu (2/19/15)

Popeye's menu (2/19/15)

Freddy's Frozen Custard & Steakburgers menu (11/21/14)

Sonic menu (10/2/14)

KFC menu (8/19/14)

Steak-n-Shake menu (8/19/14)

Chipotle menu (4/4/14)

Burgerfi menu (4/4/14)

Subway menu (2/18/14)

Ted's Hot Dogs menu (2/18/14)

Which Wich menu (2/1/14)

Krystal menu (1/9/14)

Carl's Jr. menu (1/1/14)