Image ©tacobell.com
Back in Spring 2010, Taco Bell began promoting their corporate cousin Frito Lay by installing Doritos as a side item in select Taco Bell combos. I'll admit that back then, I had mixed emotions about that maneuver, which I saw as just another effort to deliver the least expensive "meal" possible.
But on March 8, 2012, Taco Bell takes the synergy to a whole new level with a taco shell made out of a giant Dorito. The "Doritos Locos Tacos" are standard Taco Supremes in "a shell made from Nacho Cheese Doritos® Chips". Unbelievable? Evidently enough people think so that Taco Bell itself had to add the phrase "Yes this is for real" to its own website.
Funny, but I don't think I object to this idea as much as serving Doritos on the side. Gimmicky, sure, but it doesn't feel cheap. And I might just have to give this taco a test drive when it debuts.
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2012-02-21 19:36:59 |From IP:76.175.128.xxx| MattGiven that I love Nacho Cheese Doritos, I would probably love this taco. Or at least be willing to buy one to try it.
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2012-03-12 15:50:10 |From IP:76.175.139.xxx| MattOK, I tried it. Meh. Honestly, if I was blindfolded and taste tested this one and a regular one, I probably couldn't tell the difference. I honestly couldn't taste the nacho cheese chip flavor when mixed with the taco filling. I had to taste the shell separately in order to actually tell I was eating a Dorito chip. Weird.
