I was thinking, do we really need restaurants to roll out any new burgers? Don't misunderstand me, I LOVE hamburgers. I could eat them daily. Of course, I don't. But I could. My point is, have we reached a point where the market for burgers is saturated?
The thing that got me thinking about this was how I visit some restaurant chains more often and some only once in a while. Whether it's out of convenience to work or home, price, or just my taste, there are some places I don't go to every week. And I am sure it's the same with other people.
You can expand this initial question to include other base menu items. Are you dying for a new fast food sandwich? What about the much ballyhooed fast food salads? Is there something missing - a craving as yet unsatisfied by the chains?
So, just for kicks, let's say the Mexican food market still has some growing room. Are you going to run to McDonald's for a McTaco? Burger King and Jack in The Box have had tacos for years. They don't make them the center of ad campaigns.
So what is it that'll get you excited about fast food? What's the Next Big Thing? Is it the fast casual menus of, say, Baja Fresh or Chipotle? Is it low fat or "healthier" fare like salads? Maybe it'll be a new low fat hot dog. Mmmm. Hot dogs.
