Is the Dorito Taco A Good Idea or Corporate Synergy Gone Awry?

 

taco bell dorito taco
Image ©tacobell.com

Back in Spring 2010, Taco Bell began promoting their corporate cousin Frito Lay by installing Doritos as a side item in select Taco Bell combos.  I'll admit that back then, I had mixed emotions about that maneuver, which I saw as just another effort to deliver the least expensive "meal" possible.

But on March 8, 2012, Taco Bell takes the synergy to a whole new level with a taco shell made out of a giant Dorito.  The "Doritos Locos Tacos" are standard Taco Supremes in "a shell made from Nacho Cheese Doritos® Chips".  Unbelievable?  Evidently enough people think so that Taco Bell itself had to add the phrase "Yes this is for real" to its own website.

Funny, but I don't think I object to this idea as much as serving Doritos on the side.  Gimmicky, sure, but it doesn't feel cheap.  And I might just have to give this taco a test drive when it debuts.

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Improved Site Search

The GOOGLE search box on the left side of the home page now searches FastFoodSource.com exclusively.  This should make finding your favorite restaurant information easier.  Note, there will still be sponsored ads at the top of the results - I can't help that!

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Tyson Promoted at Del Taco

Just a short post today.  I found this interesting:  Tyson, the poultry giant, is now featured on Del Taco window clings.  I just saw this one advertising the Chicken Soft Taco, "Made with Tyson quality chicken."  I don't know about you, but to me this isn't a selling point and is a bit more of a distraction than anything else.

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Phasing Out Menus on This Site

When FastFoodSource.com launched way back in 2000, the Internet was still young.  One of my personal desires was to have a single site where I could see the menus for all the restaurants I went to locally.  But the web has changed quite a bit in the last dozen years.  Now, pretty much every restaurant has menu information online.  While they normally do not include prices (which we do) they often include convenient links to nutritional information that I have never had a desire to maintain.

So, rather than continue to update the menus (a manual process which requires me going to each chain on a regular basis), FastFoodSource will instead link to each chain's own online menu info.  What I may do is open up the comment area for each chain and allow you, the loyal reader, the ability to add prices in your area.

What will FastFoodSource become?  Pretty much what it already is, a blog where people who are fast food fans can gather and discuss the latest trends and tasty new offerings.  As we continue into our second decade, we hope you will continue to enjoy, and find useful, FastFoodSource.

Happy eating!

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Jack's Outlaw Burger Wanted for Tastiness

 

jitb-outlaw

Checking out the new Outlaw Burger at Jack in The Box, I fully expected a clone of the popular (and delicious) Western Bacon Cheeseburger from Carl's Jr.  I was pleasantly surprised.  The Outlaw Burger packs a punch, with lettuce and tomato up on top so as not to distract you from the real stars: a big beef patty, two slices of cheese (including one under the meat so your tongue tastes it first), two onion rings, bacon and BBQ sauce.

jack-outlaw-burger

The sandwich comes in a paper wrapper, so you know right off the bat I approve.  Manageable in size makes it easy to handle; the Outlaw Burger is delicious.  I found the bacon, cheese, onion ring and meat coexisting in mouthwatering harmony.  The lettuce and tomato on top added juciness that Carl's Western Bacon Cheeseburger sometimes lacks.

Nutrition-wise, the Outlaw Burger rates 722 calories, 328 from fat, 14g of saturated fat, and 1800mg of sodium.  This exceeds Carl's WBC (740, 310, 14 and 1500, respectively) in almost every category.  But, slap a second slice of cheese onto Carl's sandwich and you are in a nutritional dead heat.  Besides, what do you expect from a burger with cheese, bacon and onion rings?

I'm not sure if the Outlaw Burger is here to stay or just a limited promo.  But I, for one, welcome it as a worthy addition to the stable of great burgers from Jack in The Box, right up there next to the Ultimate Cheeseburger.

(Nutrition information from jackinthebox.com and carlsjr.com)

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What is Fast Food Source?

Since 2000, Fast Food Source has been the premier independent site dedicated to fast food lovers, offering fast food restaurant menus, and nutrition information, as well as fast food blogs, articles, forums, and fast food industry news. We offer fast food location information for over 50 cities and more than 80 fast food chains.


7 Jul 2011 http://yfrog.com/ke2a9hwjNew, improved premium chicken at McDonald's is a step forward on a long road of catch-up.
19 Apr 2011 http://yfrog.com/h4i2ubkjBoston Market-same food, new presentation. Real plates, foo brought to table.
30 Mar 2011 http://tinyurl.com/4kv6ckv The Hardee's Chicken Club -just as delicious as it's Carl's Jr. Counterpart.
27 Mar 2011 Can you guess what restaurant was here? http://yfrog.com/hsxndehj
21 Jan 2011 http://tinyurl.com/4zmzmyr a sunny Friday at Del Taco
5 Jan 2011 Oh McDonald's, why must your chicken sandwiches be so underwhelming?
1 Nov 2010 http://tinyurl.com/333ssfl New Kobari Beef at Panda Express. A panda that kicks! Savory, spicy, tasty.
26 Oct 2010 http://tinyurl.com/29dfgnn Lenny's Burger is a new 4-store chain in the Phoenix area. 50's diner with drive thru. Looks good!
12 Oct 2010 2 new sauces at Taco Bell: Fire-roasted and Verde. http://tinyurl.com/23hk37l
10 Oct 2010 Take the 2010 Fast Food Source survey and decide the best and the worst fast food chains. http://www.fastfoodsource.com
5 Oct 2010 Go into a Chipotle on Halloween night dressed as a horrifying processed food and get a $2 burrito. Benefits charity. Chipotle.com/boorito
29 Sep 2010 http://tinyurl.com/29bx4at Chili dogs at The Varsity in Atlanta. Good, but no Tommy's.
4 Sep 2010 zorba's Texas Hots delicious dogs in Buffalo, NY http://tinyurl.com/2ay4kju
1 Sep 2010 that's entertainment! http://tinyurl.com/37qmwuu
2 Jul 2010 1/4 lb Little Carl at Carl's Jr. - just like its big brother but with smaller patties.
7 Jun 2010 Where can you get Il Mac? Find out in part 5 of our European McDonald's tour.
1 Jun 2010 Part 4 in our 5 part series on European McDonald's is out, spotlighting Croatia. http:..www.fastfoodsource.com
26 May 2010 The guy at Taco Bell just validated my theory that there's no diff between a fresco ckn taco and a fresco ranchero taco except price.