Fast Food Source

Lent is Becoming a Commercial Season

: Published: 01 March 2015

The Catholic season of Lent, which culminates in Easter Sunday, is meant to be a time for sacrifice and reflection. Catholic children are taught to "give up" something they like during the period. Fasting in olden days has given way to a modern tradition of not eating meat on Fridays during Lent. This particular tradition seems to have triggered a growing tend in fast food marketing. The challenge: how do you capitalize on a large part of your demographic that will otherwise skip your restaurant because your base menu is all meat? The answer: SEAFOOD.

We've seen this coming. Fish sandwiches have been long advertised during Lent. In fact, the McDonald's fish sandwich is said to have been created for this reason. And we started seeing the beginnings of a promotional "season" two years ago. But never before have I seen so many different chains hopping onto this particular bandwagon. Here are just a few from this past week:

wendys-cod

Wendy's has been promoting their Premium North Pacific Cod sandwich. Gone are the days of the basic fish sandwich. Like other fast food chains, Wendy's seems to really embrace long names to their new products. Another marketing mini-

Subway Geneva

: Published: 22 February 2015

Through all my fast food dining, I didn't eat here, but was passing by and decided to give Subway a little love by grabbing a couple shots of their menu. I would think it is difficult for Subway to compete here, considering there is some sort of sandwich shop virtually everywhere you turn. In fact, this location inside the main railway station downtown was the only Subway I came across in all of Geneva.

Updated Fast Food Restaurant Menus

: Published: 19 February 2015

We've updated fast food restaurant menus for ten fast food chains:

Arby's, Burger King, Chick-fil-a, Filibertos, McDonald's, Popeye's, Schlotzsky's, Taco Bell, Wendy's, and Zaxby's.

Burger King Geneva - Steakhouse Burger Review

: Published: 15 February 2015

Here is the latest visit to Burger King in Geneva. I reviewed this same fast food location in June 2013. It is interesting how the prices have stayed relatively flat. Below you'll see that a Big King is CH13.90 and a Whopper is CH14.90. A year and a half ago, they were the same price.

burger king geneva menu

On this trip I attempted to revisit an old friend, the spectacular Steakhouse Burger that I had in Barcelona also in 2013. Back then, the burger was so picturesque that it graces the header of the Fast Food Source website. So, did the same burger in Geneva measure up to that high standard? Sadly, not even close. For the review, keep reading...

McDonald's Geneva

: Published: 08 February 2015

Here are some pics of the menu of the Burger King in downtown Geneva, taken from the ordering kiosk, which turned out to be a super handy way to capture the information in a clear and organized fashion. Note that "Non disponible" means not available. The Swiss apparently like to tease.

For more, keep reading the rest of the article...

McDonald's Pay With Lovin' is The Most Bizarre Contest Ever

: Published: 01 February 2015

I started reading the rules to a new contest at McDonald's before watching the above video and My thought was "Wait... What?" From February 2-14 (Valentine's day) 2015 it seems McDonald's will have a designated "Lovin' Lead" who gets to select a person who walks through a specific door at a "random, predetermined time". After placing an order, this guest will then be informed that their payment can be made in some sort of gesture of love. It could be anything from a fist bump to saying what you like about someone.

This is a crazily creative social experiment. Kudos to the person at McDonald's who was able to convince the rest of a company this big to go along with this.